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Manajemen dan strategi merek

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Buku ini berfokus pada manajemen dan strategi merek, terutama pada empat isu fundamental praktik branding.

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Availability

B18366

658.827 FAN m c1

Perpustakaan (658)

Available

Detail Information

Series Title

-

Call Number

658.827 FAN m

Publisher

Yogyakarta : ANDI., 2011

Collation

xiv, 286 hlm.; 23 cm.

Language

Indonesia

ISBN/ISSN

978-979-29-2669-9

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

Ed. 1

Subject(s)

Manajemen strategi
Manajemen Merek

Specific Detail Info

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Statement of Responsibility

Fandy Tjiptono

Other version/related

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